Initial registration can be done by Zeend for selected BE’s which the owner can claim. Claiming of BE should be very easy and simple considering that majority of of BE owner in the province are computer and internet averse. Owner’s can easily register or create account using email address, Facebook or google account. Requirement for registration should be very minimal. Store name (and picture), address, owner and contact number. Users can browse Zeend even without signing up (lazy registration) but it should encourage registration by a simple email add, name and mobile number.